One morning when I went to his office he tossed a piece of copy across the desk. "What do you think of this?" he asked. I looked at the large sheet covered with penciled copy. In the upper left corner was a ruled-in frame in which was written "insert picture of Jesus." In the upper right corner was a frame in which a funny face had been sketched and underneath which was printed "Me." Between the two frames was a line which said: "WHAT DOES THIS MEAN TO YOU?" Then the ad went on to say, "It means that you are in for a sensational change. It means that if you are willing and if you will think a moment, you can avail yourself of a staggering power..."
He reached for the copy, "That's what I think," he said and tore the paper into shreds. Sometime later a circular went out to prospective Psychiana students. It carried the picture of Jesus in the upper left hand corner. That was the only picture on the copy. Underneath the picture were the words, "This Man raised the dead, he healed the sick, he wrought great miracles. He said this: 'The things that I do shall ye do also, and greater things than these shall ye do.' THIS MAN DID NOT LIE. But read on, for this message is for YOU."
I did read on to familiarize myself again with the compelling style of Robinson's personality which he injected into every phrase. "How would YOU like to have the power this man used? You can have it if you want to. Just when the whole world seems to be breaking apart and people are wondering what is going to happen, a simple formula is discovered whereby the very same power used by Jesus can be used by YOU and we do mean YOU.... What does this mean to you? It means you are in for a sensational change. It means that if you are willing and if you will think for a moment, you can avail yourself of this staggering power, and with it you can make your life whatever you want it to be. Illness will go. Fear and worry, they will go, too."
"Every good thing you need will be yours when you use the same power this man Jesus used. If you are a church member, your religion will blossom out into a beautiful experience, filled with this staggering power. You will shout for joy. If you are not, you can have this power anyhow. It operates with unerring precision in every life which will let it. It is the invisible dynamic, electrifying power of God!"
This was Robinson speaking. This was Robinson driving his Cadillac over country roads. This was Robinson standing in the stillness of the Idaho forest and shouting as he sometimes did, "I BELIEVE IN THE POWER OF THE LIVING GOD!" No one could write these ads for him. No one could ghost-write his material. Whether what he had found or claimed he had found came straight out of the God-realm or whether it was some awakened sub-conscious force, whatever it was, he believed it was the "Power of God," and to bring it up-to-date he plastered it in two-tone style on broadsides that caught the eye and empelled the reading. To capture the mad mood of the modern day, he offered his lessons to his students with a moneyback guarantee!